Thursday, 1 April 2010

I wish this actually existed, though there are things like it.

This is a projectfrom my journalism class- we had to design a magazine or newpaper circulation business. Here is the plan from mine:
College Life Magazine
www.CollegeLifeMag.com
Business Plan
Hayley Johnson and Shane Saxton

Focus of the company:
-Our mission is to aid current high school students, as well as their parents and teachers, in their search for the perfect college. We will also assist recently accepted or existing college students in terms of college life.

-Each issue will include a compelling cover story spotlighting a specific college, a stellar student, or a renowned professor, along with sub-articles about the financial, cultural, social, and academic aspects of college life.

Publishing information:
-We will have a monthly issue in print, available by subscription- 1/3 of our articles will be exclusively in print.

-We will also have a website- 1/3 of our articles will be available both online and in print.

-1/3 of our articles will be fully available in print, but only partially online. To read those, one must subscribe to the magazine and/or website.

-To decide how to publish each article, we will categorize them according to student interest and popularity. Cover stories will always be fully available in print and online. If we find that one topic is well-received, perhaps that will be available for both too.

Profit:
-To subscribe to the magazine, we will charge a flat rate of $24.95 per year for 12 issues- we want to cater to a student budget. The same price will be charged for an online subscription. We will provide special offers to high school “College and Career” Centers that subscribe- $19.95 per year for 12 issues. If a public library wishes to subscribe so that the magazine will be available for student readers, we will charge $19.95 per year as well.

-We will also hold bi-monthly contests within the magazine/website, in which students can win prizes of college gear, for which they will have to pay a $6.50 entry fee.

Advertisement:
-To promote our magazine and gain readers, we will advertise at schools (in terms of posters and other “freebies”) and in libraries. Online advertisement will include a Facebook page- one must “Become a Fan” of College Life to view exclusive offers, partial articles, pictures, and links to our website.

-We will also lobby other magazines that target teen readers- we have contacted Teen Vogue, Seventeen, Cosmo Girl, Sports Illustrated, Boys’ Life, and Girls’ Life, about including an advertisement page to promote our magazine, and three of the six (so far) have agreed to accept a fee of $10.95 per page in exchange for advertisement. Seventeen has also agreed to collaborate with us in a joint subscription offer available through print only- $19.95 for 12 issues of Seventeen and 6 issues of College Life.

-In terms of advertisement for other companies in our magazine, we will charge them $14.95 per ad. Or, if they wish to advertise monthly, they will be charged a flat rate of $10.95 per month. Collegegear.com and Soffe Apparel have approached us about online and print advertisement.

To appeal to readers:
-On our website and Facebook page, we will have weekly polls about what topics students want to see in the next issue. We will hold daily forums with our employees to consider the highest ranking topics, as well as our employees’ individual ideas.

-Our selective interviews will be of human interest, with college and high school students that are unique, hard-working, and motivated, to encourage prospective college freshmen to succeed.

Employees:
-Our headquarters in Rochester, NY will include two collaborative co-executives, employees that will become leaders of their specific departments, and several educated, trained workers.

Thank you for your time and consideration!

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